채용 사이트: https://careers.gpeastasia.org/job/Korea-%EB%94%94%EC%A7%80%ED%84%B8-%EB%A7%88%EC%BC%80%ED%8C%85%28%EA%B3%BC%EC%9E%A5%EA%B8%89%29/933943910/
Req ID : 4023
(16개월 산휴휴가 계약직, 정규직 전환없음)
- 디지털 인게이지먼트 & 마케팅
- 그린피스 서울사무소 디지털 인게이지먼트/마케팅 캠페인 전략 기획 및 실행
- 그린피스 보유 디지털 채널 (소셜미디어, 이메일, 카카오플러스) 전략 및 운영워킹그룹 리드
- 디지털 광고 플랜 및 실행 (페이스북, 인스타그램, 트위터 광고 직접 집행 경험 우대)
- 광고대행사 (종합, 매체, 크리에이티브)와의 협업
- 연봉 : 최소 3,500이상
- 근무시간 : 09:30~18:00 (1일 총 7.5시간 근무(30분 단축근무), 주 37.5시간 근무)
- *work & life balance*를 중요시하며, 야근과 회식을 강요하는 조직문화가 아닙니다.
- 4대보험/퇴직금/단체상해보험/건강검진(20만원상당)/통신비(월4만원이상)/영어교육이 지원됩니다.
- 연차 이외에도 눈치안보는 출산전후휴가, 육아휴직, 경조휴가, 유급병가(최대30일),
재택근무, 안식월(7년근무시 2개월 유급), 공휴일 중복시 다음 근무일 휴가가 있습니다.
PURPOSE and SCOPE OF THE JOB
Overall purpose of the job
The Engagement Coordinator is responsible for creating and executing a successful engagement strategy with support from the Engagement Manager for Greenpeace East Asia. The Engagement Coordinator will play a key role in leveraging Greenpeace campaign projects by creating first-rate engagement strategies and content. The engagement experiences will also include mobilising people and supporting them to self-organise for Greenpeace.
The responsibilities of the role will include leading engagement programmes to deliver engaging, innovative and effective online campaigns; promote, guide and mentor the organisation on the advantages and possibilities of public engagement technologies and approaches; and identify key opportunities for campaign communications and growing the support base. The Engagement Coordinator is a key member of the Fundraising & Engagement (FR & E) Department.
The Engagement Coordinator will manage a team of skilled professionals (e.g. webmaster, and digital campaigner), and as a team they will contribute to deliver thought-provoking, audacious communications through vibrant digital campaigning to assist Greenpeace in inspiring audiences with its environmental campaigns.
This is a results-oriented position reporting to the relevant Engagement Manager and is responsible for helping develop and then ensuring the implementation of Greenpeace's overall engagement strategy. The Engagement Coordinator will work in project teams with a dedicated team of Greenpeace colleagues who work across the organization to win campaigns, engage supporters and grow the supporter base using the organization's tactical and strategic objectives as a guide. The position requires an overall understanding of digital communications technology (i.e. social media platforms, basic content management systems, CRM's, SMS, and web management) with at least 3 years experience in email list-building, database management and segmentation, and mobilising communities (a plus).
Conceptual tasks, Strategy development and/or Project management Assist in the creation of a comprehensive engagement strategy for Greenpeace East Asia to achieve the organization's objectives and then oversee the implementation of that strategy at the output level Work with Digital FR & E team on a framework for a successful email marketing strategy for Greenpeace East Asia that will provide an inspiring supporter journey for varying audiences and Greenpeace supporters Constantly analyze the data generated by engagement work and use that knowledge to guide both the overall Engagement strategy and implementation of engagement tactics Oversee the content strategy for the Social Media channels managed in Greenpeace East Asia. Explore new engagement channels and identify key opportunities for expanding our message and growing our follower base
Implementation Coordinate with the Communications Team and the Fundraising Team to ensure consistent branding and messaging across Greenpeace's digital communication channels Keep current on best practices in audience engagement, digital trends and additionally technology opportunities for Greenpeace.
Support/Coaching/Leadership Collaborate with the fundraising and programme teams to ensure that online resources are being used in the most strategic way possible to help win campaigns and achieve organizational objectives Manage a small team of digital professionals Leading local, regional and global projects with support and guidance from Engagement Manager and other Senior Digital Engagement staff. Liaise with Greenpeace’s Global Engagement Department to keep on top of best practices, identify training opportunities, resources and case studies that can help forward Greenpeace East Asia engagement objectives.
Compliance/Keeping Framework Conditions
Conduct efficient audience analysis using a variety of techniques in order to produce valuable insights and increase our campaigning performance. Constantly test new messages and approaches for engaging the general public.
COMPETENCY PROFILE (Internal)
Act with Integrity 3 Work with Others 3 Demonstrate with Expertise 3 Demonstrate Resilience 1 Champion for Change 2 Strive for Result & Quality 2 Coordinate & Implement Plans 2 Influence Others 2 Build Support 3 Engage Supporters 3 Critical Thinking 1
Skill and expertise required High level expertise in online platforms and tools such as Facebook, Kakaotalk, Kakao stories, Twitter, Instagram, Google +, etc.
Preferred Candidate Profile
Identifies with Greenpeace's goals and supports Greenpeace's values A history of creating engaging strategies that result in advancing campaigns and raising money; Proven email and online writing and editing skills with a strong attention to detail; Expertise in online platforms and tools such as Facebook, Kakaotalk, Kakao stories, Twitter, Instagram, Google +, etc.; A deep understanding and commitment to testing and data analysis; Excellent planning skills. Able to work with multiple teams, set and review goals, assess risks and outcomes, and analyze data. Fluency in written & spoken Chinese, Korean and English.